Conference Brand Experience for Elected Officials
A non-partisan political conference for the National Association of Latino Elected and Appointed Officials.
As the Creative Manager for the 2019 NALEO Miami Conference, I developed the brand with a methodical approach. I crafted a comprehensive branding strategy for various mediums, including social graphics, website, marketing materials, and conference space branding. With careful attention to detail and a deep understanding of creative design and technical implementation, I ensured effective communication of the brand to attendees, leaving a lasting impression.
I was a crucial member of the organizing team for the wildly successful conference. From technical setup to keynote coordination, I made sure everything ran smoothly. My problem-solving skills came in handy when addressing any unforeseen issues during the event. The record-breaking number of attendees and positive feedback were proof that our branding strategy was a hit. It was an honor to be part of such a fantastic team.
Abel Arciniega, Tequila Graphics