Research a ton.
My main goal during this initial phase was seek out current pain points, learn about different experiences in different types of locations, and pet parents' experiences with different types of dogs (breed and sizes).
Plan a strategy.
I started giving the information some structure. I began to explore the top pain points, started classifying the information, thereafter developed personas and drafted initial wireframes and low-fi prototypes.
During this phase I begin developing the initial prototype in Figma. This entailed adding details, colors, and functionality to the sketches and low-fi prototypes from the strategy phase. Additionally, the brand and style guide were developed.
Test and iterate.
General feedback from user testing: Screens were intuitive, users did not get stuck mid-way, good feedback on color scheme. “Suggested” section not used. Make buttons more accessible. Improve filtering system.